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“Identity will be the most valuable commodity for citizens in the future, and it will exist primarily online” ~Eric Schmidt, The New Digital Age
$1.7T is the 2031 Projected Global Digital Advertising Market Value ~ResearchAndMarkets.com 2022
$22B expenditure on third party audience data in the US alone ~Statista 2023
Identity Is Valuable
The ARCatar platform unlocks identity value by creating Trust Relationship Management (TRM)
An integrated solution to validate, monetize, and empower the use of identity, improving advertising ROI.
Evolve from Customer Relationship Management (CRM) to Trusted Relationship Management (TRM).
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